LAUNCH STEP 02 / BRANDING / BRAND DESIGN
02
LAUNCH STEP
A well-defined brand strategy is crucial for any new apparel brand. It provides clear direction, sets your brand apart from competitors, and ensures consistent and cohesive communication across all channels, helping to build a strong brand identity, foster customer loyalty, and ultimately drive business success.
We invite you to work alongside our talented brand designer, who will transform your vision to create an iconic brand identity that tells your authentic, unique, and compelling brand story.
Our intentional and authentic design approach helps heart-led, passion-fueled fashion entrepreneurs connect with their audience and create meaningful, lasting customer loyalty.
Details
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We believe every new fashion start-up should not just have a logo, but a full brand identity custom designed for them.
This includes a full family of custom designed logos and brand elements that give you the widest range of versatility and potential for brand recognition.
Your brand story should resonate with your customer long after they have left your website or purchased your products.
Your brand image should be intentional; it should have purpose and speak to who you are, who you serve, and what you are about; it should illicit an emotional staying power that draws your customers back to your brand in an everlasting and empowering way; it should give your customers a sense of trust to buy your collection and have the kind of staying power that keeps them coming back for more!
Included in the Package
BRAND QUESTIONNAIRE
Our brand designer will use your responses to the Brand Questionnaire to thoroughly explore and understand your brand. This phase is crucial for us to grasp your vision fully and strategize its realization. By getting to know you and your brand intimately, we can create an authentic and intentional design. This step provides direction and inspiration for your brand identity. The questionnaire gathers essential details about your vision and preferences, enabling us to craft a visual identity that perfectly aligns with your apparel brand and resonates with your audience.
BRAND DESIGN
Our logo suite presentation includes a primary logo, secondary logo, circular submarks for Instagram, and another versatile submark. Our brand designer will also custom design an official brand favicon for the web browser. Our brand designer is confident in her ability to bring your vision to life as desired, which is why we offer only one (1) revision opportunity.
COLOR PALETTE
You will receive a curated color palette of five colors to enhance your brand's visual identity.
MOODBOARD
After you complete the Brand Design Questionnaire, you will receive a moodboard that showcases the creative direction for your brand design. This moodboard will be based on your responses and your vision. It will serve as a blueprint, ensuring we’re aligned before moving forward with the brand design process.
FAVICON
Our brand designer will create a custom-designed favicon that aligns with your brand's identity. This small but significant icon will be crafted to ensure it represents your brand effectively in browser tabs, bookmarks, and web address bars, enhancing your website's professional look and recognizability.
TYPOGRAPHY HIERARCHY
You'll be provided with a tailored typography hierarchy to ensure consistent and professional font usage across all your brand assets, including your website, social media posts, lookbook, media kit, and other marketing materials.
BRAND STYLE GUIDE
You will receive a comprehensive brand style guide that outlines your brand's visual identity. This guide includes detailed guidelines on logo usage, color palette, typography, and imagery. It serves as an ongoing reference to ensure consistent and cohesive brand representation across all platforms and materials, maintaining your brand's integrity and identity.
Project Lead
Elizabeth Micheli, Brand Designer
$3,000
2-3 weeks
Each and every service or package you book with us
is managed and overseen by our founder to ensure a
seamless experience from start to finish. In addition,
the following project lead(s) will serve as your direct
point of contact for this service. To learn more about
our team members, please click the name(s) below.
Cost
Timeline
To purchase this service, please schedule a complimentary Discovery Call with our founder by clicking on the button below. if you are already an LYC client, email our founder here to let her know you would like to book this service.
Purchasing Info
FINAL FILE SUBMISSION
Once your brand design has been approved, we will submit final files of your logos in the following formats: .jpg with a white background, .png with a transparent background, eps for printing, and AI, the original Adobe Illustrator editable files.